Inovasi Kuliner Untuk Preferensi Generasi Z Di Era Digital Dan Ramah Lingkungan

Abstract

Many factors, such as accessibility, innovation, and the influence of social media, affect Gen Z's culinary preferences. Since this food is easily accessible and readily available in cities, Generation Z seems to prefer modern and trendy food over traditional cuisine. Restaurants should offer healthy food options, such as organic and low-sugar foods, considering that Gen Z is very health-conscious. Social media heavily influences their culinary preferences. As a result, collaboration with influencers and the use of online platforms for promotion are very important. Innovation is not limited only to the menu but also to the overall dining experience. Food presented in a visually appealing way can attract Generation Z. Young consumers are increasingly aware of the importance of sustainability. Businesses must commit to environmentally friendly practices, including reducing food waste and utilizing biodegradable packaging. Collaboration with local brands and communities can enhance customer relationships and brand visibility. The culinary industry can meet the desires and needs of Gen Z while remaining competitive in an increasingly challenging market. The culinary business's future sustainability depends on accepting these changes.