PARIWISATA BUDAYA DAN IDENTITAS SOSIAL DI KAMPUNG ADAT CIREUNDEU

Abstrak

The community of Cireundeu Traditional Village makes cassava a staple food and adheres to the Sunda Wiwitan belief, which stems from their ancestral traditions. Cireundeu Traditional Village is a cultural tourism destination rich in uniqueness, attracting visitors. This study employs a qualitative method with a descriptive approach. Data sources include primary data obtained through observation, interviews, and direct documentation in the field. The findings indicate that cultural tourism appealing to tourists encompasses various components, including archaeological sites, museums, architecture, sculptural arts, handicrafts, cultural festivals, music, dance, drama, film, language, literature, religious ceremonies, and cultural heritage. Furthermore, the research outlines the social identity in Cireundeu Traditional Village, consisting of three components: cognitive, affective, and evaluative. It is hoped that the results will provide insights for the managers and the community of Cireundeu in developing cultural tourism and social identity in the future.