Penerapan Keselamatan dan Kesehatan Kerja (K3) pada Aktivitas Wisata Bahari (Studi pada Usaha Pariwisata Bintang Divers di Pantai Amed, Desa Purwakerti, Kabupaten Karangasem)

Abstrak

The growth of marine tourism in Bali, particularly diving tourism in Amed, has had a positive impact on the local economy but also poses serious risks to tourist safety. This study aims to analyze the implementation of Occupational Safety and Health (OSH) standards at Bintang Divers, a marine tourism business located at Amed Beach, Purwakerti Village, Karangasem Regency, to identify the standards already in place, operational challenges, and potential hazards faced. The study employs a qualitative approach using observation, in-depth interviews, and documentary analysis, and is analyzed through the Miles and Huberman model, which includes data reduction, presentation, and conclusion drawing. The research findings indicate that Bintang Divers has implemented several OSH standards, such as a low guide-to-guest ratio, safety briefings, PADI certification, routine equipment maintenance, and the provision of supporting facilities such as a training pool, medical forms, hand signal guidelines, flight break recommendations, weather information, and emergency contact details. A new fact that has been discovered is the integration of human resource competencies, technical facilities, and a humanistic approach that forms a high-reliability service in marine tourism. However, there are still weaknesses such as the lack of tourist insurance protection and limited early warning systems for natural disasters. This study concludes that while the implementation of OSH at Bintang Divers is relatively good, improvements in disaster management and insurance are urgently needed to strengthen safety and the sustainability of marine tourism operations.