THE IMPACT OF SALES PROMOTION, CONTENT MARKETING, AND SHOPPING LIFESTYLE ON IMPULSE BUYING DECISIONS FOR BEEF PRODUCTS IN E-COMMERCE: A STUDY OF URBAN CONSUMERS. MAJALAH ILMIAH PETERNAKAN, [S. l.], v. 28, n. 1, p. 55–63, 2026. DOI: 10.24843/MIP.2025.V28.i01.p09. Disponível em: https://ejournal4.unud.ac.id/index.php/mip/article/view/2490. Acesso em: 14 feb. 2026.