THE IMPACT OF SALES PROMOTION, CONTENT MARKETING, AND SHOPPING LIFESTYLE ON IMPULSE BUYING DECISIONS FOR BEEF PRODUCTS IN E-COMMERCE: A STUDY OF URBAN CONSUMERS. mip [Internet]. 5 Februari 2026 [dikutip 14 Februari 2026];28(1):55-63. Tersedia pada: https://ejournal4.unud.ac.id/index.php/mip/article/view/2490